Read all about it...new clients, noteworthy work, website launches, and other tasty nuggets of news.
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The best clients are those that show complete trust and allow true creativity to shine. The results rock.
The Vocal Company is an a cappella production company based in Raleigh, NC. Born out of the ashes of other production outfits, TVC carries an attitude and aptitude not seen in the a cappella production biz. They required a brand that showed their swagger, without coming across as too serious and self-important. We gave 'em everything in spades. Beginning with the brand message of Find Your LOUD!, evolving into a new logo/corporate ID, and ending up (so far) with a sparkly new website (www.thevocalcompany.com) The Vocal Company is poised to bring music-related puns, awesomeness, and llamas to the masses.
In 2003, we created a logo and website for SoJam, a fledgeling regional a cappella music event in North Carolina. Eight years later, we're at it again
SoJam has grown to be one of the largest a cappella festivals in the country, gathering fans and talent from all over the world every year, and the Contemporary A Cappella Society (the governing body that puts on the event) decided it was time to update the look and feel of sojam.net, and so we did.
Congregation Gesher L'Torah today unveiled their new logo, signifying a new chapter in the 13-year-old synagogue's history.
Synagogue logos generally don't generate much excitement, but Congregation Gesher L'Torah in Alpharetta, GA, with its stated purpose to build a community that embraces everyone's unique story, is no ordinary synagoogue. The contemprary-yet-timless logo symbolizes a strong foundation with an eye towards the future.
YOUReality 3D Visualization software launched a shiny new website today, branding the company as global leaders in Retail Visualization.
Given two years of market feedback and a smart new business direction, YOUReality looked to refine their brand position and look with a slick-yet-organic, open-feeling web presence. We think we succeeded.
GM Voices, the leading provider of professional voice services, launched a complete overhaul of their site today. Working closely with their Creative, Technical, and Executive personnel, we devised a site strategy to help improve lead conversion and site stickiness.
The emphasis this time is much more on consumer benefits, with an overview of products & services used as supporting material, rather than the focus. We completely overhauled the Audio Player, giving it a simpler but more intuitive interface, and in general trimmed the site down to a lean, mean, lead-generating machine. Go ahead and look.
Digeprint, an Atlanta-based provider of design-your-own photo specialty products, launched a brand new website today. The simple design we created focuses on the important stuff -- the products -- and allows users to see everything they can do, including downloading the free software. Check it out.
Van Belkum, a Michigan-based voice+data technology company, had a problem. They were embarrassed to show current and perspective clients their website. It was 5 years old, and it showed.
So, they wisely hired us to revamp it.
We did much more than just give it a pretty new face, though; we re-imagined it. The previous site was written very much like a product brochure: here's what we do, here are the technologies we work with. Not very compelling. We worked closely with Van Belkum to get at the heart of what clients and perspective customers would want to see, what they would want to know, and how Van Belkum can be seen in the proper light. We completely re-wrote the copy to be much more client-focused and restuctured the site to present the content in a more logical way.
Oh, and it looks pretty, too. Click here to see for yourself.
After a development cycle shrouded in secrecy and swirling with rumor and innuendo, BCOMPLEXCreative.com Version 2 is here, and it's extremely pleased to meet you. We're quite the proud parents, as well. The first version was a slick, all-Flash site encased in a nice friendly pop-up window (as was the style at the time), and it served us very well for the company's toddler years. As we've grown up, though, we've realized that we need a site that not only better reflects the growing trend toward Web Standards-based design and development, but also a site that's extensible (easy to build upon), while still maintaining a nice, pleasant design...after all, we are, at heart, a design firm.
Check out the Portfolio page to see some strategically selected samples of standout solutions. Our Process manifesto makes for some good reading, and gives a nice introduction to How We Do Business. The Network page explains how we can provide Big Agency-quality work while still remaining a lean branding machine, and introduces you to our most trusted partners. And the Sitemap page just might be the most exciting thing you've seen all day.
Browse around...and while you're at it, fill out an Information Request so we can get in touch with you and get your project started.
One month for complete re-branding, custom photography, extensive tradeshow signage, packaging design, rack cards, sample board displays, and an animated attract loop?
Some deadlines are moveable...this one wasn't. The biggest tradeshow of the year for the flooring industry -- Surfaces -- was drawing near, and DBM Hardwood Flooring didn't feel confident about their marketing presence. They brought us in to create more effective signage for the show, but we realized early on that more work was needed first. The result was an extensive (and intensive) corporate makeover; everything from the logo on down. Rack cards to give away, sample board displays to show off their different exotic wood species, and, of course, the signage: 330 square feet screaming DBM's new brand. The cherry on top was a 1-minute animated Attract Loop to draw show-goers to the DBM booth.
After three intense days of the most traffic they've ever encountered in their five years of attendance, they were thrilled with the results. And so were we.
GM Voices, the World Leader in Voice Branding, was attending SpeechTek, a speech technology industry tradeshow, and had an idea for a unique booth presentation. Rather than just tell people about how their system of Voice Personas can help bring their clients' Auto-attendant or Interactive Voice Response applications to life, they would show it in an interactive touchscreen kiosk...the PersonaPod.
Having worked with us previously on various interactive audio player applications for the web, GM Voices (GMV) asked us to develop this kiosk for the show as a natural extension of the development we had already done. We worked closely with key GMV staff on storyboarding the PersonaPod, script-writing, and layout before diving into the application development. The result: a highly effective multimedia tool for booth visitors to listen to the different GMV Personas and read about Persona development.
We look for partners who are as good at what they do as we are at what we do -- and B:COMPLEX Creative is our web consultant because they are just that.
Scott J. Tucker
Partner -- Tucker, Heifetz & Saltzman, LLP