building
better
business
brands
BRAND-FOCUSED DESIGN:
VIDEO PRODUCTION WEB DESIGN PRINT DESIGN STRATEGIC MARKETING
filtered through the lens of brand.
Nice to meet you.
Me? I am:
A fractional creative director.
A brand strategist.
A storyteller.
A marketer.
A designer.
A developer.
A devsignoper.
An entrepreneur.
A beatboxer.
A UI/UX designer.
Someone who knows the difference between UI and UX.
Whole-heartedly, intensely, and enthusiastically on Team Oxford Comma.
A native New Yorker living in the Atlanta metro.
A tinkerer.
Short.
A beer nerd.
An affirmed alliteration advocate.
An extraordinarily mediocre guitar player.
A fan of breaking up lists into artificially short sentence fragments for dramatic effect.
The creative birdy on your shoulder.
The friendly voice in your head saying “yes we can.”
For over 20 years,
I have been infusing brand strategy with creative principles, tech savvy, and self-effacing wit to help companies craft compelling messages and build their brands.
I do this by sticking to three guiding principles: Versatility, Motivation, and Teamwork.
VERSATILITY
My career has been spent with large companies, small agencies, and entrepreneurial endeavors –
I have created corporate communication campaigns for B2B and B2C clients that run the media gamut of brand messaging, logo design, print collateral design, web design, web development, and interactive presentation creation; from The Coca-Cola Company to my uncle’s law firm.
MOTIVATION
Many strategists have MBAs; many creatives have BFAs; many technologists have Computer Science degrees. I have a Bachelor of Science in Biomedical Engineering.
All relevant skills are 100% self-taught or absorbed from colleagues, from strategies and foundational principles of design and marketing to becoming a Zen Master of Photoshop to the alphabet soup of HTML, CSS, PHP, and MySQL. That which I do not know becomes a challenge to conquer. I think Yoda said that.
TEAMWORK
Although I operated as a sole proprietorship for 11 years, I love a good team*
Collaboration is important; collaboration makes magic happen; collaboration combines individual contributions and magnifies them exponentially; collaboration is social. Lennon and McCartney wrote “A Day In The Life”; McCartney, on his own, wrote “Wonderful Christmastime.” Q.E.D.
* full disclosure: I also love the New York Jets, which can hardly be described as “a good team.”
THE GOOD STUFF
brand-focused
design
Rightly Crafted
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Super Precise
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Dang good stuff
brand-focused
design
Pinnacle Promotions
Content marketing, brand enhancement, digital design
Science Lives Here!
Video production, direction, interviewing, editing, poster design
MOVING PICTURES
Video is where brands get to literally speak to their customers. Video is where brands truly shine.
From overly silly displays of personality to marketing engagements to multimillion-dollar philanthropic campaign announcements, I’ve produced, directed, storyboarded, scripted, voiceovered, starred in, shot, and edited…sometimes all in the same video.
Videos I’ve made have been viewed over 500,000 times. Not all of which were my mom.
A real dedication
The Facts
In the news
Stay Informed
And Inspired
Operators are sitting by
hello?
is it me you're looking for?
© B:COMPLEX Creative, LLC // All rights reserved. Lefts, too.
Batteries not included. Ask your doctor if B:COMPLEX Creative is right for you.